This project was initiated because of the increasing consumption in the richer and more stressed part of the world. According to scientific investigations, the population of our planet will be 9 billion in the year 2050. Without changing our consumptive habits, we will need two worlds in order to survive. A liveable world is the most valuable asset of the human beings.

The project consists of a software programme which informs not only about the nutrition values of what is consumed, but also shows the ecological journey and the price of the consumption in terms of water footprint, carbon footprint and energy.

The aim of this project is to create consciousness among a very large population in the consumption of a very basic need: the food consumption. Going along with this consciousness, the further aim of the project is to minimize the ecological footprints.